Curates category pages against the merchandising calendar.
Activation complexity
Medium
Time to activate
10-14 days
Volume share
10-15% of role volume
Impact range
On calendar
Inherited pricing
€0.20 – €0.90 per SKU or category event
This capability shares the Merchandising Specialist's metered unit. A SKU or category event is counted once at the role level regardless of which capability handled it. Adding this capability to an active deployment does not change the per-action price.
What this capability handles
Category Curation reads the merchandising calendar — seasonal windows, campaigns, new-collection launches — assembles category-page components from the CMS, orders ranking against search-platform rules, and writes updates with previews for merchandiser review before publish.
Workflow summary
Reads calendar, assembles components, orders ranking, surfaces preview.
Stages
Decision logic
Uses merchandising-calendar logic, ranking rules, and category-taxonomy thresholds to assemble, reorder, or route-to-merchandiser.
Systems and data
{"commerce platform",CMS,"search platform",messaging}
{"merchandising calendar","category taxonomy","ranking rules","CMS components"}
Exceptions & human handoff
New-category launches, campaign-sensitive pages, or ranking conflicts route to the merchandiser for review.
New-category launch, campaign sensitivity, or ranking conflict.
Readiness
Merchandising calendar published, CMS components current, search ranking rules approved.
Owner on client side · Head of Merchandising
Impact contribution
15-25% of role impact is category-refresh cadence and calendar discipline.
Primary KPI · Category-refresh cadence · On calendar
Capability-specific integrations
Beyond the Merchandising Specialist's base stack, this capability plugs into:
The chat opens with Merchandising Specialist and Category Curation pre-selected. You can add other capabilities during the conversation.