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Sales Development Representative vs Sales Support Specialist
Both are hireable, governed AI agents priced against the equivalent hire. Here is how they differ on fit, speed, impact, and cost, and which one to deploy for your workflow.
Sales Development Representative
Qualify inbound leads and demo requests against ICP rules, route them with context, and protect the best opportunities.
Scoped like an SDR hire, priced per lead processed — not per seat, not per conversation.
Sales Support Specialist
Handle deal-support work end-to-end — first-pass proposals, call summaries, pre-meeting briefs, deal-desk intake — with CRM-grade logs and AE review.
Scoped like a sales support specialist hire, priced per deal touchpoint processed, anchored to a fully-loaded EUR 50-70k benchmark.
Side by side
| Attribute | Sales Development Representative | Sales Support Specialist |
|---|---|---|
| Time to deploy | 14 days | 21-35 days |
| Typical impact | 15-30 percent better sales time allocation | 25-45 percent more AE selling time recovered |
| Weekly maintenance | 1-3 hours | 2-4 hours |
| Key integrations | CRM, form platform, enrichment provider, calendar tool | CRM, doc repo, call intelligence or meeting platform, signature platform |
| Unit cost | €0.4-€1.2 / lead processed | €1-€3 / deal touchpoint processed |
| Setup complexity | low | medium |
Which to choose
Choose Sales Development Representative
B2B companies with 300+ monthly inbound leads, clear ICP rules, and a rep team with uneven lead quality.
Best fit: 40-500 employees.
See Sales Development RepresentativeChoose Sales Support Specialist
Sales teams with 400+ monthly deal touchpoints (proposals, briefs, call-followups, deal-desk asks) and account executives losing selling hours to admin.
Best fit: 40-500 employees.
See Sales Support Specialist