Produces topic-researched content briefs ready for draft.
Activation complexity
Medium
Time to activate
10-14 days
Volume share
20-30% of role volume
Impact range
30-50% faster
Inherited pricing
€1.00 – €6.00 per content asset actioned
This capability shares the Content Marketing Specialist's metered unit. A content asset actioned is counted once at the role level regardless of which capability handled it. Adding this capability to an active deployment does not change the per-action price.
What this capability handles
Content Brief Generation turns topic signals and SEO data into structured briefs — angle, audience, target keywords, sources, outline — ready for a writer or drafting step.
Workflow summary
Researches topic, pulls SEO data, drafts brief, routes to writer.
Stages
Decision logic
Uses topic-research signals and SEO rules to produce briefs with angle, audience, and outline.
Systems and data
{"SEO tool","CMS or doc repo","marketing hub"}
{"topic signals","keyword map","SERP data","prior briefs","voice guide"}
Exceptions & human handoff
Novel-angle topics or sensitive-claim briefs route to the editor for calibration.
Novel angle, sensitive claim, or keyword-coverage concern.
Readiness
Keyword map loaded, SEO tool wired, voice guide accessible.
Owner on client side · Head of Marketing
Impact contribution
25-35% of role impact comes from brief-writing compression with quality held.
Primary KPI · Brief-to-publish cycle · 30-50% faster
The chat opens with Content Marketing Specialist and Content Brief Generation pre-selected. You can add other capabilities during the conversation.