Unit cost
€1.00 – €6.00 per content asset actioned
Methodology v1.0. Counted once per content asset actioned regardless of which capability handled it.
Run the content engine end-to-end — editorial-calendar discipline, topic research, brief generation, draft assembly, repurposing, and SEO-signal monitoring — with editor review on every asset.
Scoped like a content marketer hire, priced per content asset actioned, anchored to a fully-loaded EUR 55-75k benchmark.
Response time
sub-minute on intake triage
Accuracy target
90-95%
Escalation cap
under 4 hours on editor review
Priced per business action
Range reflects asset complexity and channel. Low end is social repurposing and SEO-gap reports; high end is long-form briefs and multi-channel drafts with voice calibration.
Unit cost
€1.00 – €6.00 per content asset actioned
Methodology v1.0. Counted once per content asset actioned regardless of which capability handled it.
Human-equivalent reference
Content Marketer
EU mid-market
Benchmarked against EU mid-market content marketer roles. Fully loaded includes salary, benefits, CMS + SEO + social tooling, management overhead, and first-year ramp.
Live calculator
Demo projection · Methodology v1.0
Capabilities
Activate the capabilities that match your largest repetitive categories. Start with the default set; expand as you prove each one. Metered unit is the role's — adding capabilities never changes the per-action price.
Maintains the topic pipeline with owners, due dates, and dependencies.
Read the capability
Produces topic-researched content briefs ready for draft.
Read the capability
Turns one asset into multi-channel variants — social, email, ad.
Read the capability
Tracks SERP position and surfaces content gaps with recommended action.
Read the capability
Scenarios
Three business shapes we see most often. Costs are computed from €1.00 – €6.00 per content asset actioned and a fully-loaded Content Marketer benchmark.
Scenario 1 · SaaS · 100-300
120 content assets actioned / month
Starting capabilities
Situation
A 180-person B2B SaaS company ships 120 content assets a month across blog, social, email, and ads. The editor writes briefs by hand and chases draft slip. SEO gaps stay open.
Agent fit
Content Marketing Specialist activates editorial calendar and brief generation. The calendar holds cadence; every topic ships with a research-backed brief; the editor shifts to review and quality lift.
Outcome
Expected outcomes at this volume: cadence held at 95%+, brief-to-publish cycle cut 30-50%, topic-to-pipeline conversion held or improving.
Scenario 2 · Services · 150-400
200 content assets actioned / month
Starting capabilities
Situation
A 300-person services firm runs 200 assets a month including long-form reports, partner pieces, webinars, and newsletters. Repurposing is manual. SEO position drifts. Editors are the bottleneck.
Agent fit
Content Marketing Specialist activates all four capabilities. Briefs, drafts, repurposed packs, and SEO-gap reports run on cadence; editors own voice calibration and strategic-piece sign-off.
Outcome
Expected outcomes: publishing cadence doubled, repurposing at 4-6 variants per asset, SEO position stable or rising on tracked set, editor hours reclaimed.
Publishing cadence
2-3x prior baseline
Brief-to-publish cycle
30-50% faster
Repurposing coverage
4-6 variants per asset
SEO position on tracked set
Stable or rising
Weekly maintenance
2-4 hours
Voice traceability
every asset linked to voice guide and source
How it works
Workflow summary
The agent picks up content work from the editorial calendar — brief due, draft due, repurpose due, SEO gap detected — produces the artifact, and routes to the editor.
Exceptions
Brand-voice drift, legal-sensitive claims, or competitive-positioning items route to the editor with annotated context.
When humans step in
Humans step in on brand-voice deviation, legally-sensitive claims, and executive-authored pieces.
Connected systems
Agent operates inside CMS or doc repo, marketing hub, SEO tool, and social library. Drafts briefs, assembles drafts, repurposes assets, and monitors SERP position — logs everything to the calendar.
Data inputs
Editorial calendar, brand voice guide, topic research, prior assets, SEO keyword map, competitor signals. Writes briefs, drafts, repurposed variants, and SEO-position reports back to the content workspace.
Decision logic
Uses editorial-calendar state, voice rules, and SEO-signal patterns to decide draft-and-review, repurpose-and-schedule, or flag-for-editor.
Readiness
Brand voice guide loaded, editorial calendar wired, SEO tooling connected, approval path named.
Integrations
No new systems to learn. The role connects to the platforms your team already uses.
What "working" looks like
Publishing cadence doubled or better
2-3x
Assets shipped per month vs pre-deployment baseline.
Source · CMS publish log
Brief-to-publish cycle down target range
30-50% faster
Median time from topic approval to asset published.
Source · Agent execution log
Repurposing coverage at target
4-6 variants per asset
Average downstream variants produced per long-form asset.
Source · Agent output log
SEO position held on tracked set
Stable or rising
Share of tracked keywords maintaining or improving position.
Source · SEO tool report
Governance & compliance
AI Act posture
Subject to transparency obligations: clear AI disclosure to end users where the agent interacts directly.
GDPR legal basis
Contract
DPIA
Not required for this role's scope.
Questions we get
An AI role priced per content asset actioned. It runs the editorial calendar, writes briefs, drafts assets, repurposes across channels, and monitors SEO. Same scope as a content marketer hire, priced per action.
Pure usage: EUR 1-6 per content asset actioned. Launch fee covers brand-voice capture, CMS wiring, SEO tool integration, and template library setup.
No. The editor owns voice calibration, strategic pieces, and final sign-off. The agent runs briefs, drafts, repurposing, and SEO-gap surfacing.
A CMS or doc repo (Notion, Google Drive, or WordPress via HubSpot), a marketing hub (HubSpot), and an SEO tool. Mailchimp is recommended for email variants.
The agent calibrates on approved voice samples and prior assets. Voice-tone deviations above tolerance route to the editor for review before publishing.
Typical 21-35 days. Faster with a documented voice guide, published editorial calendar, and an SEO tool already in place.
Chat opens with your role context already loaded. Scope a launch set of capabilities, review integrations, and get a timeline in one conversation.