Tracks SERP position and surfaces content gaps with recommended action.
Activation complexity
Low
Time to activate
7-10 days
Volume share
10-15% of role volume
Impact range
Stable or rising
Inherited pricing
€1.00 – €6.00 per content asset actioned
This capability shares the Content Marketing Specialist's metered unit. A content asset actioned is counted once at the role level regardless of which capability handled it. Adding this capability to an active deployment does not change the per-action price.
What this capability handles
SEO Monitoring watches tracked keywords, surfaces position changes and content gaps, and recommends an action — new brief, refresh existing asset, or flag for editor.
Workflow summary
Watches positions, detects gaps, recommends action, routes to calendar.
Stages
Decision logic
Uses SERP movement and content-inventory mapping to recommend new-brief, refresh, or flag-for-editor.
Systems and data
{"SEO tool","CMS or doc repo","marketing hub"}
{"keyword map","SERP history","content inventory","competitor signals"}
Exceptions & human handoff
Position drops above threshold or competitor-signal shifts route to the editor for direction.
Position-drop threshold, competitor-signal shift, or novel-gap pattern.
Readiness
Keyword map current, SEO tool wired, content inventory accessible.
Owner on client side · Head of Marketing
Impact contribution
10-20% of role impact comes from SEO-gap action at cadence.
Primary KPI · SEO position held on tracked set · Stable or rising
Prerequisites
Activating SEO Monitoring in production requires the following capabilities to be live first. Ordering matters — routing and classification quality propagate.
The chat opens with Content Marketing Specialist and SEO Monitoring pre-selected. You can add other capabilities during the conversation.