Filters demo requests against ICP and buying signals so rep time is spent where it matters.
Activation complexity
Low
Time to activate
5-10 days
Volume share
20-35% of role volume in demo-heavy inbound orgs
Impact range
15-30%
Inherited pricing
€0.40 – €1.20 per lead processed
This capability shares the Sales Development Representative's metered unit. A lead processed is counted once at the role level regardless of which capability handled it. Adding this capability to an active deployment does not change the per-action price.
What this capability handles
Demo Qualification protects rep calendar quality. Demo requests get reviewed for fit + urgency, missing context is requested, and routed to the right urgency band.
Workflow summary
Intakes request, checks fit, closes context gaps, routes.
Stages
Decision logic
Uses fit and intent signals to decide whether to accelerate, nurture, or route for review.
Systems and data
{CRM,"demo form",calendar,enrichment}
{"request data","company profile",role,"urgency cues","fit rules"}
Exceptions & human handoff
Borderline strategic requests flag for rep review rather than auto-reject.
Borderline ICP, strategic-account flag, or stated-urgency mismatch.
Readiness
Defined ICP, routing bands, rep handoff process.
Owner on client side · Head of Sales
Impact contribution
Improves rep calendar quality; downstream impact is strong but specific to demo volume.
Primary KPI · Qualified-demo rate · 15-30%
Prerequisites
Activating Demo Qualification in production requires the following capabilities to be live first. Ordering matters — routing and classification quality propagate.
The chat opens with Sales Development Representative and Demo Qualification pre-selected. You can add other capabilities during the conversation.