Scores, routes, and qualifies inbound leads against ICP rules.
Activation complexity
Low
Time to activate
7-10 days
Volume share
90% of role volume
Impact range
15-30% sales time allocation lift
Inherited pricing
€0.40 – €1.20 per lead processed
This capability inherits the Sales Development Representative's pricing model. The role's launch fee + monthly retainer + role-level usage cover every capability under the role. Adding this capability to an active deployment does not change the price.
What this capability handles
Inbound Lead Qualification runs the always-on filter. Every form-submit goes through ICP fit, enrichment, and routing — with clear rationale logged back to the lead record.
Workflow summary
Captures lead, applies ICP rules, enriches, decides path.
Stages
Decision logic
Uses fit rules and available context to recommend route, urgency, and next action.
Systems and data
{CRM,forms,"enrichment tools"}
{"company size",role,source,"form fields","ICP rules"}
Exceptions & human handoff
High-potential but incomplete leads route to manual review.
ICP-ambiguous, enrichment mismatch, or strategic-tier flag.
Readiness
ICP defined, CRM access, enrichment provider contracted.
Owner on client side · Head of Sales
Impact contribution
60-75% of qualification-speed improvement flows through this capability.
Primary KPI · Qualified lead rate · 15-30% sales time allocation lift
When this capability shows up
Patterns where inbound lead qualification is part of the launch set, with volume and pricing anchored to each company profile.
Mid-market SaaS with uneven inbound quality
SaaS · 80-250
1,200 / mo
A 180-person SaaS company gets 1,200 inbound leads a month across content downloads, free trials, and demo requests. Rep time is split unevenly — best reps end up on low-fit demos while marketing-qualified inbounds wait for response.
SDR Agent activates qualification + demo routing. Every inbound gets ICP-scored within a minute, routed to the right rep band, and rep calendar quality improves visibly.
Expected outcomes: 15-30% better rep time allocation, sub-minute qualification, qualified-demo rate up, low-fit demo count down. Pipeline quality holds while volume grows.
Monthly cost
€480–€1.4k
vs human anchor
€3.8k–€13k
Savings
0–3%
Services firm with outbound-led growth motion
Services · 40-120
600 / mo
A 70-person B2B services firm runs an outbound-led motion with 600 target accounts in flight per month. Two SDRs spend 15-25 minutes per account on research before every touch, compressing active selling time to roughly two hours a day.
SDR Agent activates inbound-lead-qualification as the always-on filter plus outbound-research to compress per-account intel from minutes to seconds. Reps keep the relationship work and pick up ready briefs with trigger events already surfaced.
Expected outcomes: research-throughput up materially, rep active-selling hours reclaimed per week, inbound routing sub-minute, outbound touches better-timed against trigger signals.
Monthly cost
€240–€720
vs human anchor
€1.9k–€6.5k
Savings
0–3%
Upper-mid SaaS with high-velocity inbound
SaaS · 250-600
3,000 / mo
A 400-person product-led SaaS company captures 3,000 inbound leads per month through free trials, content, and demo requests. Rep calendar quality slips under volume spikes; the team has debated adding three SDRs just to keep up.
SDR Agent activates inbound-lead-qualification and demo-qualification. Every inbound is ICP-scored within a minute, routed to the right rep band, and demo requests are filtered for fit plus urgency before they hit the calendar.
Expected outcomes at this volume: qualified-demo rate rising 15-30%, low-fit demo count dropping, rep time allocation lift sustained through volume spikes, pipeline quality held at baseline or above.
Monthly cost
€1.2k–€3.6k
vs human anchor
€9.4k–€33k
Savings
0–3%
Mid-market SaaS with combined inbound + outbound motion
SaaS · 120-300
1,500 / mo
A 220-person B2B SaaS company runs both inbound and outbound motions with 1,500 leads worked per month. SDR focus splits unevenly across the two, and research quality drops whenever inbound volume spikes.
SDR Agent activates all three capabilities. Inbound-lead-qualification runs the always-on filter, demo-qualification protects the rep calendar, and outbound-research keeps brief quality stable when inbound surges.
Expected outcomes: rep time allocation lift 20-30%, qualified-demo rate up, outbound brief quality stable regardless of inbound spikes, pipeline quality holding at baseline or above.
Monthly cost
€600–€1.8k
vs human anchor
€4.9k–€16k
Savings
0–3%
All scenarios and cost ranges come from the Sales Development Representative role page.
Capability-specific integrations
Beyond the Sales Development Representative's base stack, this capability plugs into:
The chat opens with Sales Development Representative and Inbound Lead Qualification pre-selected. You can add other capabilities during the conversation.