Prospect research feeding personalized outbound drafts.
Activation complexity
Medium
Time to activate
10-14 days
Volume share
Variable by outbound motion
Impact range
N/A (throughput metric)
Inherited pricing
€0.40 – €1.20 per lead processed
This capability shares the Sales Development Representative's metered unit. A lead processed is counted once at the role level regardless of which capability handled it. Adding this capability to an active deployment does not change the per-action price.
What this capability handles
Outbound Research gives SDRs the intel they need without losing hours to manual research. The agent pulls company + role + trigger-event signals and packages them for human outreach.
Workflow summary
Takes account list, gathers signals, produces brief, hands to rep.
Stages
Decision logic
Surfaces trigger events and signal changes that justify outbound timing.
Systems and data
{CRM,"enrichment tools","news feeds"}
{"account list",role,"trigger events","recent signals"}
Exceptions & human handoff
Low-signal accounts stay in review rather than get auto-drafted.
No recent signal, role mismatch, or geographic restriction.
Readiness
Target account list, enrichment provider, approved outbound templates.
Owner on client side · Head of Outbound
Impact contribution
Compresses research time per account from 20-30 min to minutes.
Primary KPI · Research-ready accounts · N/A (throughput metric)
The chat opens with Sales Development Representative and Outbound Research pre-selected. You can add other capabilities during the conversation.