Prospect research feeding personalized outbound drafts.
Activation complexity
Medium
Time to activate
10-14 days
Volume share
Variable by outbound motion
Impact range
N/A (throughput metric)
Inherited pricing
€0.40 – €1.20 per lead processed
This capability inherits the Sales Development Representative's pricing model. The role's launch fee + monthly retainer + role-level usage cover every capability under the role. Adding this capability to an active deployment does not change the price.
What this capability handles
Outbound Research gives SDRs the intel they need without losing hours to manual research. The agent pulls company + role + trigger-event signals and packages them for human outreach.
Workflow summary
Takes account list, gathers signals, produces brief, hands to rep.
Stages
Decision logic
Surfaces trigger events and signal changes that justify outbound timing.
Systems and data
{CRM,"enrichment tools","news feeds"}
{"account list",role,"trigger events","recent signals"}
Exceptions & human handoff
Low-signal accounts stay in review rather than get auto-drafted.
No recent signal, role mismatch, or geographic restriction.
Readiness
Target account list, enrichment provider, approved outbound templates.
Owner on client side · Head of Outbound
Impact contribution
Compresses research time per account from 20-30 min to minutes.
Primary KPI · Research-ready accounts · N/A (throughput metric)
When this capability shows up
Patterns where outbound research is part of the launch set, with volume and pricing anchored to each company profile.
Services firm with outbound-led growth motion
Services · 40-120
600 / mo
A 70-person B2B services firm runs an outbound-led motion with 600 target accounts in flight per month. Two SDRs spend 15-25 minutes per account on research before every touch, compressing active selling time to roughly two hours a day.
SDR Agent activates inbound-lead-qualification as the always-on filter plus outbound-research to compress per-account intel from minutes to seconds. Reps keep the relationship work and pick up ready briefs with trigger events already surfaced.
Expected outcomes: research-throughput up materially, rep active-selling hours reclaimed per week, inbound routing sub-minute, outbound touches better-timed against trigger signals.
Monthly cost
€240–€720
vs human anchor
€1.9k–€6.5k
Savings
0–3%
Mid-market SaaS with combined inbound + outbound motion
SaaS · 120-300
1,500 / mo
A 220-person B2B SaaS company runs both inbound and outbound motions with 1,500 leads worked per month. SDR focus splits unevenly across the two, and research quality drops whenever inbound volume spikes.
SDR Agent activates all three capabilities. Inbound-lead-qualification runs the always-on filter, demo-qualification protects the rep calendar, and outbound-research keeps brief quality stable when inbound surges.
Expected outcomes: rep time allocation lift 20-30%, qualified-demo rate up, outbound brief quality stable regardless of inbound spikes, pipeline quality holding at baseline or above.
Monthly cost
€600–€1.8k
vs human anchor
€4.9k–€16k
Savings
0–3%
All scenarios and cost ranges come from the Sales Development Representative role page.
Capability-specific integrations
Beyond the Sales Development Representative's base stack, this capability plugs into:
The chat opens with Sales Development Representative and Outbound Research pre-selected. You can add other capabilities during the conversation.